Brazilian Blowout | Beloved haircare brand leverages Black & Black’s expertise to migrate to Shopify Plus

Brazilian Blowout: Brand & Project Overview

Brazilian Blowout transforms frizzy, damaged and unmanageable hair into smooth, healthy, easy-to-style strands for up to 12 weeks. It is the only smoothing treatment that actually improves the overall health of the hair and is fully customizable so you can keep curl/wave and eliminate frizz or achieve the sleekest results.

Brazilian Blowout leveraged Black & Black’s expertise as a fully integrated ecommerce agency to bring their vision for their new DTC site to life.

What we did

Business Analysis

Technical Architecture

UX/UI

Migration

Development

Shopify Plus

System Integration

B2B Wholesale Portal

Migration to Shopify Plus from an aging legacy solution

Brazilian Blowout was previously on an aging legacy ecommerce platform. The team was frustrated with a store that was overly complicated to manage and took up valuable brand team and development resources.

After conducting due diligence on a number of enterprise ecommerce platforms the Brazilian Blowout team decided that Shopify Plus was the platform that best suited their needs.