Brazilian Blowout | Beloved haircare brand leverages Black & Black’s expertise to migrate to Shopify Plus
Brazilian Blowout: Brand & Project Overview
Brazilian Blowout transforms frizzy, damaged and unmanageable hair into smooth, healthy, easy-to-style strands for up to 12 weeks. It is the only smoothing treatment that actually improves the overall health of the hair and is fully customizable so you can keep curl/wave and eliminate frizz or achieve the sleekest results.
Brazilian Blowout leveraged Black & Black’s expertise as a fully integrated ecommerce agency to bring their vision for their new DTC site to life.
What we did
Business Analysis
Technical Architecture
UX/UI
Migration
Development
Shopify Plus
System Integration
B2B Wholesale Portal
Migration to Shopify Plus from an aging legacy solution
Brazilian Blowout was previously on an aging legacy ecommerce platform. The team was frustrated with a store that was overly complicated to manage and took up valuable brand team and development resources.
After conducting due diligence on a number of enterprise ecommerce platforms the Brazilian Blowout team decided that Shopify Plus was the platform that best suited their needs.