Splits 59 | A lightning-fast, modern headless react website for Los Angeles based activewear brand.
Strategy
Contentful CMS
UX/UI Design
Okendo
Development
Shopify Plus
Next.js & Vercel
Klaviyo
Ongoing Success Retainer
SPLITS 59 is an activewear brand that makes clothes to live, work, breathe and sleep in. The Black & Black team designed a new and mobile first SPLITS59 website and developed the site using a modern headless architecture.
Vercel & Next.js React framework was leveraged to create a website experience with sub one second load times while leading composable content platform Contenful was used to provide the SPLITS59 team with the ability to flexibly manage content across the site with ease.
The performance of the new splits59.com since launch has been nothing short of spectacular.
visit splits59.com
The Challenge
Splits59’s site was in great need of a new design perspective that would provide a more engaging shopping experience for their customers. In addition, the old site was a few years old and built using a standard Shopify Liquid monolithic architecture. It had become bloated with inefficient code which was negatively impacting site speed performance.
Solution
The Black & Black team was laser-focused on ensuring that every aspect of the customer journey was optimized and engaging. From first land on the site through to point-of-purchase we improved the Splits59 experience greatly.
Results
56 %
Increase in Conversion Rate
25 %
Decrease in Bounce Rate
63 %
Increase in Revenue