The Loupe | A beautiful new identity for multi-brand jewelry tastemakers

Black & Black was invited to re-imagine the JB Hudson brand along its entire customer journey, addressing the rapid changes happening in tech and retail. JB Hudson had been in business since 1885 and it’s core business was still in traditional brick-and-mortar retail. Black & Black helped them modernize the entire brand identity and create an effective new website to attract a younger demographic to the world of JB Hudson.