Silverlake's first multi-brand concept store

Reservoir is the first specialty multi-brand concept store in the vibrant neighborhood of Silver Lake, on the east side of Los Angeles. Founders Alissa Jacob & Aliza Neidich tapped Black & Black to bring their vision to life. The work included everything from logo & identity, ecommerce website design & development, all editorial and product photography, stationery and all branded collateral such as hangtags, hangers, shopping bags, packaging. 

A 3,500+ square foot interactive retail experience, Reservoir supplies a chicly edited selection of iconic women's ready-to-wear, jewelry, shoes, accessories, home furnishings and art that stray from the status quo and reflect LA's emerging identity as a vibrant artistic and cultural hub. Reservoir's interactive environment, including an outdoor rear courtyard, features rotating art exhibitions, personal stylists and various collaborative events

  • eCommerce
  • Web Design & Development
Branding & Identity Branding & Identity Branding & Identity