Bugatchi | Repositioning and creating a new identity for the luxury menswear brand
Brand Positioning
Brand Identity
Guidelines
Packaging
Website
Bugatchi engaged with Black & Black to reposition the brand, create a new brand identity system and a new website experience. It was paramount for Bugatchi to have a brand system that supports the diversity of their products lines and a user experience optimized for the best product discovery and path to purchase.
Identity
We created three distinct logo marks for Bugatchi. The marks give the brand flexibility to express the brand across different media in the best possible way while also adding uniqueness.
Packaging & Collateral
Logo Marks & Applications
Campaigns & Retail
Website
Interested in working with us? Reach out to us to discuss how we can help you achieve your business goals.